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StudioPMG Wins Two Telly Awards for Pharma Marketing Work

Prestigious Television Honors Awarded to StudioPMG and Client Acorda Therapeutics in Documentary and Public Relations Categories

IRVINE, CA -- (Marketwire) -- 06/30/11 -- StudioPMG, an award-winning provider of digital marketing, mobile applications and marketing analytics solutions, today announced it has received two Bronze Telly Awards for its pharma marketing work. One Bronze Telly was awarded to StudioPMG in the documentary category for its "Southern California Challenge Walk MS Documentary." The company received the other award in the public relations category for its "Employee Profiles" video content on the Acorda.com. Both awards were for work with client Acorda Therapeutics.

Since 1978, The Telly Awards have honored the very best local, regional and cable TV commercials and programs, video and film productions, and web commercials, videos and films. The Telly Awards typically receive more than 13,000 entries from all 50 states as well as all five continents. A prestigious judging panel of accomplished industry professionals carefully selects the winners in accordance with a high standard of excellence.

StudioPMG was awarded a Bronze Telly for its "Southern California Challenge Walk MS Documentary." The documentary is about Team OptiMiStic, a group of seven women, five of whom have multiple sclerosis (MS), who walk 50 miles in three days during the 2009 MS Challenge Walk. The documentary follows their progress from Carlsbad to San Diego, California, sharing their personal stories and demonstrating how teamwork and friendship walk hand in hand.

The "Southern California Challenge Walk MS Documentary" can be viewed on the "I Walk Because" website at http://www.iwalkbecause.org/, which was developed by StudioPMG to help its client and movie sponsor, Acorda Therapeutics, increase awareness for the MS Walks fundraising events and provide a forum for people to share their MS experience with others.

"It's a great human interest piece that builds awareness for MS by including incredible stories of the trials and triumphs of individuals with MS against the backdrop one of the most beautiful stretches of coast on earth," said StudioPMG's Executive Vice President, Joe McBride. "We are honored to have received these two Telly Awards and are proud of the work our team has delivered."

StudioPMG also won a Bronze Telly in the public relations category for its "Employee Profiles" video content on the Acorda.com website. The "Employee Profiles" campaign is a series of videos introducing Acorda employees to the company's web audience in an effort to show the company's nationwide presence. The short videos showcase the human side of Acorda, its passion for and commitment to the patient, and the ability for the employees to bring their diverse expertise together toward the goal of bringing remarkable new therapies to patients and physicians. The "Employee Profiles" videos can be viewed at http://www.acorda.com/About/OurEmployees.aspx.

About StudioPMG
StudioPMG is a full-service digital marketing agency that helps clients deliver the right message through the best channels at the perfect time. StudioPMG combines advanced interactive technology with compelling creative and medical animations to deliver experiences that build a connection between our clients' brands and their customers. By incorporating advanced analytics in brand experience, StudioPMG provides insights to enhance decision making and improve clients' sales and marketing performance. StudioPMG prides itself at finding just the right solution for even the most unusual challenges. With offices in Irvine, California, StudioPMG has a global list of customers that includes Bristol-Myers Squibb, Novartis, Astra Zeneca, Edwards Lifesciences, Boston Scientific, Alexion Pharmaceuticals, Acorda Therapeutics, Kodak, Toyota, Lexus, and Merial Limited. To find out more about how StudioPMG can Activate Your Brand, please visit http://www.studiopmg.com, follow us on Twitter at @StudioPMG or engage with us on Facebook at http://www.facebook.com/studiopmg.

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