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Entrepreneurs, Humanitarians, Artists, Academics and Other Leaders Come Together To Form THE MOBILE MOVEMENT Initiative

  • Combining creativity, compassion and a depth of experience across multiple disciplines, Founding Members commit to providing non-profit organizations with a mobile platform and applications that will extend their reach and help "Mobilize the Message"

  • Organization launches with first project supporting Earth Day Network and LUNCH , a short documentary exposing the unhealthy foods children across America are being fed at school

BOSTON, MA; April 20, 2010: The Founding Members of a new initiative supporting non-profits - The Mobile Movement - announced today they have formed a coalition committed to bringing mobile capabilities to non-profits in order that they may reach millions more people in need by leveraging mobile devices , networks and innovative applications they will create in partnership with social entrepreneurs.

"Non-profits provide critical information, services and comfort to millions of people daily," said Carol Glennon, founding director of The Mobile Movement. "Extending our enterprise-quality mobile services to these organizations will help them to increase their reach by optimizing their content for the mobile device while also providing much need discreet and often private services in highly secure and efficient ways. As we launch this effort we are very fortunate to be supported by a board of advisors with experience in education, non-profit services, finance and mobile applications, as well as the compassionate creativity we'll need to continually innovate. Together we will build a platform and services by collaborating with our non-profit colleagues enabling them to help more people everywhere mobile devices can be found."

Ms. Glennon, who is also founder and CEO of Renu Mobile, a leading mobile applications and marketing agency committed to delivering mobile applications and marketing solutions that are extremely cost effective and environmentally responsible, has aligned talents from across a spectrum of capabilities to support her in scaling The Mobile Movement offering, noting that "it takes experience, talent and contacts from across a wide range of disciplines to build something as broad and sustainable as we have in mind." Ms. Glennon noted that the unifying theme for all advisory board members is a history of commitment to helping others less fortunate and often in dire circumstances.

Members of the advisory board also include:
Avis Richards, film maker and philanthropist creating short videos and documentary films for dozens of non-profits;
Cynthia Artin, managing director of a private equity firm and investor in telecom, software and mobile applications companies, located in NYC;
Kevin Patrick, serial social entrepreneur and producer, founder of a new web-based exchange that brings together musicians with the causes they care about, located in NYC;
Laura Marriott, global thought leader in the mobile marketing industry, consultant and former global President of the Mobile Marketing Association;
Dr. Mary Cronin, professor of management, consultant and author of mobile and smart product strategy analyses located in Boston, Massachusetts;
Peggy Anne Salz, leading industry analyst, innovator and founder of MSearchGroove, the source of commentary and analysis on mobile search, mobile advertising, social media, located in Cologne, Germany; and
Simone Schmidlkofer, expert in corporate social responsibility programs, entrepreneur and founder of a global strategy and branding agency, located in Geneva, Switzerland.

"With over 4 billion mobile subscribers worldwide and more than 150 billion text messages being sent every month in the United States, it's clear that mobile messaging is the most timely and effective way to connect people to resources," said founding member, Mary J. Cronin, Professor of Management, Boston College. "Thousands of non-profit organizations, however, are not yet using mobile messaging to serve their community because they lack the technical expertise and budget. The Mobile Movement helps to make mobile connection realistic for large and small organizations that provide essential services. I am honored to be a member of the founding advisory board for this organization, and to support the Mobile Movement vision of connecting resources to the people who need them."

"Bringing together industry experts to help launch mobile initiatives for the non-profit sector is critical to help raise awareness - and enhances efforts already established by organizations like the Mobile Giving Foundation and CauseWorld," said Laura Marriott, mobile marketing consultant and former global President of the Mobile Marketing Association. "The Mobile Movement allows for even more 'gifts in kind' to be given and creates an environment for innovation and collaboration by connecting those who need help, with those who wish to help. It is an environment where everybody wins and I am pleased to be a part of it!"

"Nothing reaches more people in the world today than mobile phones," said Avis Richards, founding board member, lifelong humanitarian, and Founder and President of Birds Nest Foundation, a non-profit organization that produces short videos and documentaries for a wide range of important causes. "We can share our stories and services with millions more people using the Mobile Movement platform, including the 'moving pictures' Birds Nest is all about."

About The Mobile Movement
The Mobile Movement was created as an organizing force around a force of nature called collective compassion. Now that we have done the hard work of building global connectivity, and are placing communications devices into the hands of billions, we commence the work of finding usefulness and meaning through applications that can help improve, extend and even save lives. Mobility has many meanings, but in our case mobility is all ABOUT movement - upward, outward and beyond traditional limitations. Mobility is about innovation, and constant creation - and while our vision is vast, we make real things work for real people through simple, socially driven applications provided at no cost to non-profits, helping them reach more people with information - services - and stories of hope that can inspire "perfect strangers" to acts of kindness and courage.

For more information, visit http://www.themobilemovement.org/.

For media enquiries, please contact:
Peggy Salz, MSearchGroove Founder and Chief Analyst
Email peggy@msearchgroove.com
Mobile: +49-172 245 1028

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